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  • Matteo Ferrari and Carlota Gallo design minimalist Madrid apartment

    Matteo Ferrari and Carlota Gallo design minimalist Madrid apartment

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    Designers Matteo Ferrari and Carlota Gallo have transformed a traditional two-storey apartment in Madrid, Spain, into a tranquil home for themselves featuring a pared-back palette of natural materials and crafted details.

    Casa Olivar is located in a typical corrala – a type of apartment building found in the old parts of Madrid, where housing units are accessed from external covered corridors.

    Arched wall openings in living room of Casa Olivar
    Matteo Ferrari and Carlota Gallo have designed their own apartment in Madrid

    The apartment’s interior was in poor condition when Ferrari and Gallo purchased the property, and decided to convert it into a contemporary home.

    The design retains some of the building’s historical features while reorganising the compact interior to create a series of light and bright interconnected spaces.

    Living room of Madrid apartment by Matteo Ferrari and Carlota Gallo with huge windows
    Its living room is flooded with light via two huge windows

    Ferrari and Gallo describe the apartment as a “non-urban place, a sensorial refuge to reconnect with ourselves, regulate our emotions and disconnect from the hustle and bustle of the outside world”.

    The couple used a pared-back material palette to create a warm and comfortable atmosphere, making the most of the daylight that enters the interior through two large windows in the living room.

    Kitchen of Casa Olivar with chunky stone dining table
    Arched openings separate the dining area from the living room

    “The intervention is characterised by a spatial continuity and a warm minimalism,” the duo explained. “It seeks to elevate natural light and encourage the use of local craft materials, generating a close dialogue between light and materiality.”

    A central partition dividing the dining area from the living room was altered by adding a pair of lowered arches that echo the proportions of the facade openings.

    Kitchen in Madrid by Matteo Ferrari and Carlota Gallo with aluminium fronts
    Aluminium kitchen fronts provide a counterpoint to the muted colour palette

    Light from the windows passes through the openings to reach the kitchen, while the bedroom downstairs receives indirect illumination from a pair of openings in the floor above.

    Throughout the interior, the designers chose to use simple and authentic materials, featuring predominantly earthy tones.

    “The approach is to be honest with the materials, respecting their authentic appearance and textures while prioritising natural resources and local craftsmanship,” Ferrari and Gallo explained.

    The apartment’s entrance opens directly into the kitchen and dining area, which is arranged around a sculptural table designed by the couple that features a textural Tadelakt plaster finish.

    Floors are covered with handmade terracotta tiles to create consistency between the spaces. The same tiles are used in the bathroom, with their varying dimensions giving each space a unique quality.

    Bedroom of Casa Olivar apartment with purple curtain
    The bedroom receives indirect illumination from openings in the floor above

    Tables and display stands were created using stone salvaged during the renovation process, while the kitchen’s aluminium storage units provide a contemporary counterpoint to the natural tones and textures.

    Gallo designed the textiles used within the apartment to add texture and dynamism to the spaces. These include a draped nylon curtain that echoes the warm tones used in the bathroom.

    Bathroom with yellow nylon curtain in Madrid apartment by Matteo Ferrari and Carlota Gallo
    Draped nylon fabric acts as a shower curtain in the bathroom

    Other works of art and craft bring personality to the apartment, such as the washbasin made by designer María Lázaro and a hammock woven in Colombia using traditional techniques.

    Ferrari moved from Italy to Madrid in 2008 after completing his architecture studies at the University of Ferrara. He founded his own studio in 2015, which focuses on using simple gestures to create timeless and familiar spaces.

    The photography is by Asier Rua.



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  • King Charles III Crown Estate Properties: McDonald’s, Victoria’s Secret

    King Charles III Crown Estate Properties: McDonald’s, Victoria’s Secret

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    • The Crown Estate owns properties worth $17.6 billion, including farmland, seabeds, and retail parks.
    • Stores on the sites include McDonald’s, Starbucks, Apple, KFC, Peloton, and Victoria’s Secret.
    • The massive portfolio was passed to King Charles III upon the Queen’s death.

    McDonald’s restaurants, Starbucks stores, and lingerie shops are among the unexpected properties now owned by King Charles III.

    The Crown Estate, which generates profits for the UK Treasury, is owned by the reigning monarch and control was passed down from Queen Elizabeth II to King Charles III upon her death.

    The Crown Estate’s properties are collectively worth £15.6 billion ($17.7 billion). As well as vast areas of farmland, seabed, and coastline, the Crown Estate also own large swathes of retail properties, meaning that the king owns things like McDonald’s restaurants and a handful of Starbucks sites.

    The King is not involved in management decisions relating to the estate, unlike his own private assets, which include Balmoral and Sandringham, two royal residences.

    The Crown Estate says that outside of London it has a £1.5 billion ($1.7 billion) regional retail portfolio with more than seven million square feet of space, made up of 17 retail parks and shopping malls located in or near cities including Leeds, Liverpool, and Oxford.

    And within London, it has owns 10 million square feet of office, retail, dining, leisure, and residential space, which the Crown Estate says makes it one of the West End’s largest property owners. This property is worth around £7.7 billion ($8.8 billion), it says.

    Across its retail parks and shopping malls outside of London, the Crown Estate rents out space to seven McDonald’s restaurants, four Starbucks stores, and five Subway stores. Other US fast-food giants with a presence include Pizza Hut, KFC, Five Guys, and Burger King.

    The retailer with the biggest presence is clothing and homewares store Next, operating 13 locations across the 17 sites. 

    The sites also include 10 stores operated by British retail giant Marks & Spencers and six operated by Irish fast-fashion company Primark. Lingerie and sex-toy shop Ann Summers also has a store at the Westgate shopping mall in Oxford, as does Victoria’s Secret.

    Other stores include across the Crown Estate’s portfolio Pandora, Apple, TK Maxx, Urban Outfitters, Build-a-Bear, Peloton, and Vans. Across the sites there are also cinemas and bowling alleys.

    Regent's Street, central London

    Regent Street in central London, which is owned by the Crown Estate.

    Getty Images/Alexander Spatari



    The retail parks and shopping malls feature very different stores to those on London’s Regent Street, which is home to many high-end stores and is fully managed by the Crown Estate.

    In a policy document, the Crown Estate says that all retailers on the street are expected to meet the Regent Street brand of “quality, heritage, style, and success” and to have their UK flagship store on that street.

    The Crown Estate also has a comprehensive list of businesses which aren’t allowed to operate on the street, including night clubs, betting shops, casinos, sex shops, charity shops, travel agencies, discount stores, hair salons, tattoo parlors, grocery stores, and cafes.

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  • What Is Skin Cycling? | Eminence Organic Skin Care

    What Is Skin Cycling? | Eminence Organic Skin Care

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    While internet trends seem to end as quickly as they began, there’s one that appears to be here to stay. “Skin cycling,” a term coined by New York dermatologist Dr. Whitney Bowe, has taken TikTok and its dedicated skin care communities by storm. Some skin cycling videos have attracted upwards of 250,000 likes with the hashtag “#skincycling” skyrocketing to over 170 million views.

    Skin cycling is the method of “cycling” through different skin care products on different days. Conventional retinol is at the core of skin cycling, an ingredient so harsh that you can only use it on the second night followed by two days of recovery for your skin. This method also involves cycling through your products on different days to allow for “rest days.”

    If you’re undecided about skin cycling and conventional retinol, an easier option is to select skin care with a gentle Natural Retinol Alternative. Eminence Organics products only contain Natural Retinol Alternatives rather than conventional retinol so that you don’t need to space out the frequency of use. Keep reading to find out more about your options — whether skin cycling is your preference or whether natural alternatives are the right choice for you.

    What Is Skin Cycling?Conventional Retinol Vs. Natural Retinol AlternativeIs Skin Cycling Right for Me? | Why You Don’t Need Skin Cycling

    What Is Skin Cycling?

    Skin cycling is a type of nightly skin care routine that is designed to help you regulate your use of strong skin care products. The method also involves cycling through your products on different days to allow for “rest days.” Rest days allow your skin to repair and avoid irritation while reaping the benefits of active ingredients used during the active part of your cycle. 

    A typical skin cycling routine keeps things simple by following this approximate schedule:

    • Night 1: Exfoliate
    • Night 2: Conventional Retinol
    • Night 3: Recovery and Moisturizing 
    • Night 4: Recovery and Moisturizing 

    Rest days are crucial during skin cycling because conventional retinol is overly harsh on the skin if used every day.

    Conventional Retinol Vs. Natural Retinol Alternative

    Retinol is a powerful ingredient made from Vitamin A. Small molecules penetrate beneath the epidermis (outer layer of skin) to your dermis (middle layer of skin), which boosts the production of collagen and elastin, Healthline explains. 

    Your skin should appear plumper, with a reduction in fine lines, wrinkles and acne scarring. Skin cycling creator Dr. Bowe explains to Pop Sugar that using retinol “too frequently” or layering it with other potentially irritating ingredients may create skin inflammation rather than lead to results. “Because of this, it’s best to use retinol on its own as the only exfoliating or resurfacing ingredient in your routine,” states Pop Sugar. 

    At Eminence Organics, our products do not contain conventional retinol. Instead, we formulate products with a Natural Retinol Alternative that mimics retinol’s effects. Natural Retinol Alternative can be used day or night and offers the smoothing and firming benefits of traditional retinol without irritation. This complex gives the skin a lifted and tightened appearance, improves skin firmness and elasticity and minimizes the visible signs of aging.

    Is Skin Cycling Right for Me?

    As dermatologists and skin care enthusiasts will enthusiastically point out, a skin cycling routine has several benefits. If you have a complex ritual, skin cycling can help simplify your routine and determine which products and routines no longer work for you. Another major benefit is that the practice minimizes irritation. Dermatologist Dr. Marisa Garshick tells Elle, “It can be especially good for those with dry or sensitive skin who otherwise may not be able to tolerate a retinoid or exfoliant.” Skin cycling could also benefit sensitive skin types since the rest days allow the skin to repair and recover and focus on rehydrating and replenishing your moisture barrier.

    One skin type that won’t benefit from skin cycling is oily skin types, especially if your skin is subject to frequent breakouts. In a video from Doctorly, dermatologist Dr. Muneed Shah says that using conventional retinol “every fourth day, especially when you have acne or something you’re really trying to target, is probably too infrequent … to see benefits.” 

    According to our Product Support Representatives, skin cycling is an introduction for those who are looking to sustain a “consistent exfoliating routine.” Skin cycling may also be an option if you’re heavy-handed or prone to over-indulging in skin care products. In an interview with Elle, Dr. Bowe explains, “[Skin cycling] takes a “less-is-more approach” to your routine. Rather than adding more products on top of one another, this encourages the use of products strategically.”

    How To Start Skin Cycling: A Routine

    If you’re convinced that skin cycling is the best option for you, you may be inspired to start right away. There’s a good chance you already have the skin cycling products you need as there are only three types of steps. Before we start, set a reminder on your phone calendar to help you keep track of which day you’re on in your skin cycle.

    Night 1: Prep And Exfoliate

    Begin your skin cycling routine by cleansing the skin, patting it dry and then exfoliating. Exfoliation eliminates the skin’s dull surface layer by buffing away dead skin cells, makeup and impurities to leave skin clean and smooth. With regular exfoliation, you should notice smoother skin, a reduction in the appearance of fine lines and wrinkles and clearer pores.

    Eminence Organics offers a wide range of exfoliating products. Some of our favorite exfoliants include the best-selling Stone Crop Oxygenating Fizzofoliant, the delicious Yam & Pumpkin Enzyme Peel 5% (paired with the Soothing Chamomile Tonique) and the warming Turmeric Energizing Treatment

    You may prefer two-for-one products. In that case, you can combine your exfoliant into your cleansing step and use the Monoi Age Corrective Exfoliating Cleanser or the Charcoal Exfoliating Gel Cleanser.

    Night 2: Apply A Conventional Retinol 

    Apply conventional retinol on the second night of your skin cycling routine. Like exfoliants, retinoids come in various formulas, from masks, to creams and serums.

    Night 3: Recovery and Moisturizing

    Come night three, you’ll want to give your skin some time to rest and repair. Now is the perfect time to introduce masks, serums and hydrators made with soothing, calming and replenishing ingredients. Recovery days are about letting your skin bounce back from the intensive, active ingredients you applied on the first two days of your cycle. 

    The Kombucha Microbiome Balancing Essence and Kombucha Microbiome Leave-On Masque are chock full of natural ingredients that soothe and relieve skin’s moisture barrier. You can also use the Strawberry Rhubarb Hyaluronic Serum for hydrating on recovery days as it contains a deeply replenishing Botanical Hyaluronic Acid Complex.

    Night 4: Recovery and Moisturizing 

    Finish your cycle with the second evening of recovery. You require this second evening to allow your skin to rest and restore with the help of soothing ingredients. The Rosehip Triple C+E Firming Oil, Rosehip & Lemongrass Repair Balm and Apricot Calendula Nourishing Cream are replenishing options, made with rosehip, sunflower oils and moisturizing calendula to keep your complexion looking calm. 

    Why You Don’t Need Skin Cycling 

    You don’t actually need skin cycling to achieve clear skin. As previously mentioned, using a gentle Natural Retinol Alternative mimics conventional retinol to provide similar benefits without the concern of irritation. Like conventional retinol, Natural Retinol Alternative visibly lifts and firms the appearance of skin, smoothing out the look of wrinkles. However, conventional retinol poses side effects including dryness, redness, UV sensitivity and peeling. On the other hand, our Natural Retinol Alternative complex is made from chicory root oligosaccharides and tara tree, botanical ingredients that avoid irritating the skin.

    You do not require skin cycling if you simply use products with a Natural Retinol Alternative. If prefer to skip skin cycling, you can use our Age Corrective products, including our cult-favorite Bamboo Firming Fluid, Bamboo Age Corrective Masque, Monoi Age Corrective Night Cream for Face & Neck and Coconut Age Corrective Moisturizer

    If you’re interested in a natural alternative, consider reaching out to an Eminence Spa Partner in your area to help you choose the right option for you.



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  • Shorty Rossi’s Trailer Park Sanctuary – Dogster

    Shorty Rossi’s Trailer Park Sanctuary – Dogster

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    Just because a Pit Bull dog can’t be adopted doesn’t mean he has to live life in a kennel. Shorty Rossi, the star of Animal Planet’s Pit Boss, runs a Pit Bull rescue called Shorty’s Rescue in the United States and Mexico that brings awareness to issues that bully breeds face. He’s created an innovative solution for Pit Bull/bully-type dogs, who often have the hardest time finding homes.

    Why are there so many Pit Bulls in shelters

    All Pit Bull doggie residents have an individually fenced-in, shaded yard and full-time staff who take care of all their needs. © Shorty’s Rescue

    Dogs who are typically hard to adopt include seniors with some disability, mental illness or aggression issues. Shorty noticed an overwhelming number of Pit Bulls at his rescue who were not being adopted due to these issues.

    To help, he created Shorty’s Trailer Park, an animal sanctuary for these special-needs dogs where they can live out the rest of their lives in style!

    The trailer park is located in La Misión, Mexico, where each dog has his or his own 1970s style-themed camper, completely furnished like a home with a bed, solar power, Wi-Fi, a TV and even an Alexa to listen to his favorite tunes. Each trailer has a unique and fun theme like flamingos, dolphins or glamping. Each doggie resident also has an individually fenced-in, shaded yard and full-time staff who take care of all needs. This dog trailer-park resort has an outdoor kitchen to prepare meals, a medical clinic in case they dogs are ill and a doggie playground so they can get exercise every day.

    A Pitt Bull rescue success story

    The very first resident, Achilles, came to the sanctuary due to aggression issues as well as being a senior with medical issues. He immediately moved into the first, which is bright pink with a flamingo theme and a kiddy pool for the hot days. After a few weeks, the staff saw a positive change in Achilles’s personality; he seemed more relaxed and had no signs of aggression. He also made friends with some of the dogs that came to the Pit Bull rescue after him.

    The Pit Bull sanctuary isn’t just for dogs, either. It also has a bird area where volunteers and staff care for abandoned chickens, ducks and pigeons.

    Helping rescue dogs with special needs

    According to Shorty, “We started Shorty’s Trailer Park Sanctuary when we noticed we were receiving in a lot of rescue dogs that no one wanted due to medical, age and disability issues. We really needed a separate place from our rescue to house these dogs, and we didn’t want to just set up rows of kennels. We were determined to make a place for them where they could live a life as close to what they would have received if adopted. As a result, the idea of a trailer park was born.”

    How to support Pit Bull rescue at Shorty’s trailer park

    Each trailer has a unique and fun theme like flamingos, dolphins or glamping, creating a fun, relaxed atmosphere for the homeless Pit Bulls. © Shorty’s Rescue

    The Pit Bull sanctuary also welcomes supporters to get involved with the animals by sponsoring one of the dogs, which includes video calls with your “adopted” pup or visiting and volunteering on special projects in Mexico. They also have an “adopt” a trailer program where people can sponsor certain trailers and even help decide the theme of “their” trailer when new trailers are brought in and set up.

    What is next for Shorty’s Trailer Park Sanctuary? According to Shorty, “The demand is so great for a sanctuary for these animals that we already have more requests than trailers. We are already planning to purchase the lot beside us to double in size. We also want to have a place for cats too, so we will be setting up some trailers just for them, away from the dogs of course.”

    This innovative and creative sanctuary truly creates a comfortable and spacious forever home for these special dogs!

    To learn more: www.shortysrescue.org

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  • The Ultimate Guide to Creating a Transitional Kitchen

    The Ultimate Guide to Creating a Transitional Kitchen

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    The warmth of a traditional kitchen is still a valued characteristic for the heart of the home for many homeowners. On the other hand, the simple, clean lines of a contemporary-style kitchen tend to offer a more workable feeling space, and function is also highly valued by those who spend a lot of time cooking, dining in and using their kitchen.

    If you want to create a space that reflects your personal aesthetic for your upcoming kitchen remodel, here are some tips to help you choose one style over the other for your home. Let’s take a look at how to do it!

    kitchen2

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  • Who Is Caroline Ellison, the Mind Behind FTX’s Collapse?

    Who Is Caroline Ellison, the Mind Behind FTX’s Collapse?

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    • Caroline Ellison was the CEO of Alameda Research, a trading firm launched by Sam Bankman-Fried. 
    • She oversaw many of the risky bets Alameda took with FTX customers’ crypto tokens. 
    • Here is her background story. 

    Over the past few weeks, a mushroom of secrets about the inner workings of Sam Bankman-Fried’s crypto exchange, FTX, have come to light.

    From that, the once shadowy figure of Caroline Ellison has emerged as an important character behind FTX’s seeming success and surprising downfall.

    Ellison was the head of Alameda Research — the trading firm through which Bankman-Fried moved crypto tokens in tandem with running FTX. Amidst the revelation that FTX borrowed money from customer accounts to fund bets via Alameda, Ellison has become a subject of online speculation.

    Ellison’s virtual presence, however, is dwindling by the day. Her LinkedIn, online photos, and contact information have largely disappeared over the past couple of weeks. That’s left journalists, investors, and voyeurs of all types scrambling to find information about her.

    The curiosity has only heightened since CoinDesk reported via anonymous sources that she was in an on-and-off relationship with SBF.

    Right now, the most reliable information about Ellison has been sourced from her Tumblr account, and the handful of media interviews she’s given over the years. The bones of her virtual self suggest that Ellison is extraordinarily bright and highly educated as well as a math whiz and a big reader. She speculates often about gender roles and shifts in culture and society on Tumblr.

    Here’s what we know about Caroline Ellison.

    December 22, 2022: This story has been updated to reflect the details of Ellison’s plea deal.

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  • Why Do Dogs Rub Their Faces on the Ground? – Dogster

    Why Do Dogs Rub Their Faces on the Ground? – Dogster

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    You’re ready to hit the sidewalk or the trails with your dog, ready to get a couple miles of a dog walk in before bedtime, yet your pup constantly stops to rub his face in the grass of the neighbor’s yard next door … and the neighbor down the street … and at the park. Sure, it can be annoying, but it can cause concern as to why your dog rubs his face on the ground all the time.

    There are a variety of reasons to explain why your dog is rubbing his face, says Dr. Amy Pike, Diplomat for the American College of Veterinary Behaviorists and owner of the Animal Wellness Center in Fairfax, Virginia. The first question you should ask yourself is, how often is he rubbing his face on the ground?

    • Does your dog rub his face just occasionally?
    • Does he rub it in the grass every time you go for walks?
    • Or does he rub his face after he eats dinner?

    Dr. Pike explains to dog owners that there are a lot of outside and inside factors as to why a dog might rub his face.

    Outer factor: Scent

    The outside world has a lot of good scents on the ground (some maybe not so good to humans). Dogs want to get closer to the scent and, in most cases, try to get that scent on them. They might also try to mark their territory by spreading their scent to tell the rest of the dog world that “Fido was here.”

    Inner factor: Itchiness

    When your eyes itch, you’re able to use your hands to rub your eyes. Same with scratching your nose. But dogs can’t do that, so the ground provides ample surfaces to scratch that itch. It might also mean your dog has allergies, if he’s really rubbing his face into the ground often.

    Outer factor: Annoying facial accoutrements

    If you’re starting to utilize an accessory that covers your dog’s face, such as a Gentle Leader head collar or a muzzle, your dog might not appreciate the look and want to remove it with any means necessary.

    “If this has something to do with your dog wearing a muzzle or a head collar and he’s trying to rub it off his face, you will definitely want to redirect and distract your dog with high-value food items,” says Dr. Pike.

    Inner factor: Sore teeth

    It’s difficult to diagnose tooth pain in a dog, unless you go for a thorough veterinarian appointment. If a dog’s tooth hurts, or something is stuck in his teeth, he’ll start rubbing his face in the ground to relieve that annoying pain.

    If the behavior is something new and is occurring a lot, Dr. Pike suggests, “You might want to see your veterinarian to rule out any sort of medical concerns.”

    If it’s not anything too alarming, let your pup enjoy the pleasures the outside world has to offer!

    “If it’s nothing medical or marked as concerning by your vet, let him roll!” Dr. Pike encourages. “Scents are very enriching to dogs, so let them have some fun outside.”

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  • Concrete creates art-oriented space for CitizenM’s first Miami hotel

    Concrete creates art-oriented space for CitizenM’s first Miami hotel

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    Dutch hotel group CitizenM has opened a hotel in Downtown Miami in a high-rise building with multiple terraces that was designed to be a “3D art piece”.

    For the 277-foot-tall (84-metre-tall) building in Downtown Miami, Amsterdam-based architecture studio Concrete worked with Gensler as the local architect to carry out the design of the tower.

    CitizenM Miami
    Concrete worked with Gensler to create a CitizenM hotel in Miami

    The envelope features large swathes of concrete and glass organised in a series of discreet boxes that break up the massing of the facade.

    Since construction, much of the facade has been dedicated to a massive mural by American artist Jen Stark.

    CitizenM Miami
    The hotel was designed to showcase local artists

    “The architecture is considered as a 3D art piece with large colorful murals by Jenny Stark on every side of the building; by this the building is recognizable among all the other buildings,” said Concrete.

    “By using twisted boxes, you can experience the art from all sides.”

    CitizenM Miami Bar
    Vitra supplied most of the hotel’s furniture

    Inside, a glass-lined entryway is meant to act as an “art gallery” as visitors access the set of elevators that go up to the lobby level on the second floor.

    The lobby space features a number of modular couches, workstations and plenty of light, with exposed concrete beams supporting a ceiling with wood accents.

    Also on the second floor is the canteen area, which features a black-and-white checkered floor and a wraparound bar with a black marble countertop and wood panelling topped with a hanging bar cage that holds a number of plants.

    The 20-storey building has 252 rooms, as well as a series of meeting rooms on the third floor. The rooms are mostly micro-suites, with some of the smallest clocking in at less than 200 square feet (60 metres).

    CitizenM lobby space
    The second storey includes workspaces and terraces

    Despite the small size, most of the rooms have an extra large bed that sits under the window with storage space underneath.

    The bathrooms are tucked across from a compact sink and wrapped in polycarbonate that has been outfitted with LED lights. These can be controlled through a tablet that manages most of the room’s functions, including the blinds, television and room services.

    Throughout the property, most of the furniture was sourced from Swiss furniture company Vitra, with whom the hotel chain has a long-standing relationship.

    CitizenM room
    The hotel features a series of micro-suites

    For decoration, the hotel held a competition that selected local artists. CitizenM Miami Brickell is also the first location to have a rooftop pool for the brand.

    Since its inception in 2008, the hotel chain has expanded internationally with 27 hotels, and the hotel plans to open two more in Miami.

    Earlier this year, CitizenM announced a project that aimed to make it the first hospitality company to have a hotel in the digital space known as the Metaverse.

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  • I Quit My Warehouse Job to Run My 6-Figure Etsy Shop Full Time

    I Quit My Warehouse Job to Run My 6-Figure Etsy Shop Full Time

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    • Erik Soto Ayala, an ex-warehouse forklift operator, started a side hustle to escape the 9-to-5.
    • He was willing to start selling anything and researched Etsy products that had minimum competition.
    • After landing on personalized wallets, he made $67,000 in profit in his first 10 months in business.

    This as-told-to essay is based on a transcribed conversation with Erik Soto Ayala, a 23-year-old entrepreneur selling engraved wallets on Etsy. It has been edited for length and clarity.

    While I was thankful for my warehouse job as a forklift operator and floor product stacker, I wanted to escape the 9-to-5 grind. I knew there was more to life than just clocking in and out.

    I quit my job in October after almost four years — handing in my two weeks’ notice was one of my most freeing experiences ever. 

    I was quitting because I’d launched a side hustle six months earlier and was making more income than my salary. I made $2,600 a month at my warehouse job. In September, my side hustle made $26,000 in revenue, and I took home $14,300. 

    I tried launching side hustles before, but my Etsy store was different 

    My side-hustle journey wasn’t easy. I tried launching side hustles in the past — Fulfillment by Amazon, investing in cryptocurrency, drop shipping, and even social-media management — but they all failed. I spent between $2,000 and $3,000 on each venture, working overtime to finance them.

    My Etsy endeavor was different because I wasn’t chasing an oversaturated market.

    I researched products with low competition instead and improved on what was already out there. Rather than selling brand names on Amazon, I saw a big opportunity with personalized gifts on Etsy.

    From wood crafts to embroidery, I was open to starting an Etsy store for anything, and I was constantly brainstorming, watching YouTube videos, and reading blogs by successful Etsy sellers. 

    By the middle of January, I stumbled across a video on laser engraving that caught my attention. I had never heard of or seen a laser engraver before. I felt in my gut that this was my product.

    From January to February, I’d sometimes spend up to eight hours after work researching the Etsy engraving market. 

    I invested in the best laser-engraver package I could find, which cost me $1,200. I started working overtime in January to save up money to put into my Etsy store. I had saved up enough to buy the laser engraver by the end of February.

    The next step was deciding what to engrave. At the beginning of March, I found myself needing a new wallet, and that’s when it hit me: “Why don’t I try engraving wallets?”

    I landed on a niche product that didn’t have much competition

    After searching for personalized wallets on Etsy, I saw massive potential. There were only two or three competitors on the site. I thought I could offer a better product and better customer service than what was out there. I’d noticed that the comments at my competitors’ stores were mixed at best. 

    I spent $200 to buy a small order of wallets from Alibaba. When it arrived, I tested the engraver on them, and it looked great. I invested another $400 to start building my inventory.

    My fiancée took product photos using my iPhone, and I uploaded them to my Etsy shop. Five days later, my first sale came in. 

    I knew customer service was something I could control and use to differentiate my store, so I committed to providing the best customer service. This meant replying to customers’ comments as quickly as possible and ensuring next-day shipping.

    Prioritizing customer service helped me gain an audience quickly

    May was the first month my business was open. I had 16 orders, which totaled $521.20. I made it a point to keep in touch with my customers through Etsy messaging and sent a notification when their orders shipped. 

    My competitors were shipping three to five days after a purchase, and customers sometimes received their orders two weeks after purchase. I was processing orders the next day. I think this is a big part of why my store took off.

    By June, I had made nearly $1,000 in sales. At that point, I was buying bigger bulk orders of wallets to keep up with demand. As sales increased, I knew I had to do something different. I was still juggling my store with my full-time job.

    I purchased a second engraving machine in July so my fiancée could help with fulfilling orders. I organized my time into two blocks: engraving and packing at night and customer service early in the mornings and during my breaks at work. This helped me manage work and the Etsy shop. 

    My Etsy shop was successful enough that I quit my warehouse job

    After six months, I’d generated over $80,000, and I quit my warehouse job in October to take my business full time.

    I ran Etsy ads to test new products and spent $3,500 over the first six months. I now mainly rely on organic Etsy traffic. I selected a market and a product that people seemed to like, and as long as I deliver great customer service, I believe sales will continue to grow.

    By the end of November, I’d made over six figures in revenue in only seven months of selling wallets on Etsy; $67,000 of that was profit. 

    I control my hours and can be creative while running the store with my fiancée. I invest everything back into the business. I’m hoping to start paying myself a salary and have saved some money in the event the store slows down, but right now, I’m very excited about its future.

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  • Notes on Reconnection with Six Senses

    Notes on Reconnection with Six Senses

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    Travel


    Text and Photographs by Vanya Lochan.

    We get to feel and that makes us the lucky ones…. So, far from simply existing, we can choose to keep reimagining and evaluating the quality of our existence. Improvement, I believe, is not just about the ease of materially enhancing our lives; it can also be found, as I learnt a few weeks ago on a trip to Six Senses Fort Barwara, by simply acknowledging small things that matter, and reconnecting meaningfully with what’s around us.

    Excerpts from my travel diary….

    Day 1: Arrival

    I look forward to a lively afternoon as I land in Jaipur to a royal welcome by Baboolalji, Six Senses’ ever-so-punctilious concierge. Handling my luggage with ease — as if my overpacking didn’t weigh anything at all — he leads me to the hotel’s black Toyota Vellfire. Just three minutes in the car and I am already soaking in the vanilla and lavender scents of Six Senses. I share my seat with a little jute potli  (packet) containing eco-friendly hand cream, sanitiser and lip balm. Baboolalji offers me a bottle of cold juice and draws my attention to the trail mix placed within the armrest of my seat. As we drive out, I naturally get to a topic that has been on my mind since my trip here was planned: the big Bollywood wedding that had taken place at the resort a year ago. It doesn’t take more than a mere mention to coax him to chat about the starry event.

    “Katrina Kaif sat in this car — the same place as you — but another driver was on duty that day. I drove Vicky [Kaushal] Sir and his brother [Sunny Kaushal] though! Vicky greeted me, then listened to his own music through the ride. Would you like to plug in your music?” he asks me.

    I choose, rather, to chat about historical anthropology.

    As we find ourselves farther from Jaipur (the airport is on the outskirts of the town), the conversation veers to his family and interesting myths from the area. I am regaled with tales of massive forts and serais (resting quarters) in and around Ranthambore, brave Rajasthani kings and Delhi sultans, mysterious goddesses, and queens who committed jauhar (self-immolation). Stories about dhonk  (a small hardy tree or shrub found in the Aravalli Hills) and banyan trees (“barwara” means “home of the banyan” in Marwari) keep me occupied, and even though I later hear the official history of the place from the head naturalist, Baboolalji’s version — the one ensconced in the memories of the locals — remains far more fascinating. Our vehicle is eating up the miles and by the time darkness begins to set in, we find ourselves on a hill, ready to be welcomed inside the fort with a chant and the ring of a bell, a greeting that reinforces the popular belief “atithi devo bhava” (guests are like gods).

    My Guest Experience Maker (GEM), Shweta Yadav, takes me to the Aravali View Suite (bring it to Mumbai and it could morph into a decent-sized apartment!). I read General Manager Frans Westraadt’s letter: “To reinterpret the regal ambience of a bygone era dating back 700 years…Six Senses Fort Barwara [originally a 14th-century fort] has been sensitively transformed by a team of archaeological restoration experts into a 48-suite resort in a conservation effort that has taken more than a decade to complete.”

    It’s after a rather detailed chat with architect Parul Zaveri, and another one with the scion of the fort, Prithviraj Singh, that I begin to fully understand the decade-long labour that went into the construction of this lavish resort. But at that time, even as I put down Frans’ letter promising me an opportunity at reconnection that goes from “yum to Ommm…”, I come across another one penned by Shweta that warms my heart beyond measure.

    Tucking both the letters inside my burgundy notebook, I turn my attention to the splendour of my suite. Next to the all-natural welcome snacks and drinks, there’s a remote to the automatic window screen, which takes me to my personal garden with beds of beautiful autumn zephyr lilies.

    The elegant cotton bedding finely balances the polished amber of the floor, and every inch of the embroidered buttress promises to drown one in resplendence. My attention is grabbed by the raw stone wall on the right corner with a window that opens into the garden. My delight knows no bounds when I discover the marble bathtub, a closed showering space and an open shower.

    All kinds of soap come in metallic bottles like the one that the sanitiser came in. Everything else is either bamboo, fibre or glass (including the tooth powder that is moulded into tablets). Siddharth Chakravarty, Sustainability Director, proudly affirms the following day that the room is zero-plastic — except for the sliver of plastic film peeking out of the tissue box that I had noticed.

    “At Six Senses, our aim is to help you reconnect with yourself, others and the world around you,” I read in my copy of the Little Book of Reconnection that I find on the writing desk. Feeling motivated to find some more reconnection, I fling open the gates to my private garden at about midnight.

    Taking the crisp air in, I gaze at the white flower beds and crane my neck to look at the moon outside.

    A lizard on the wall stares back at me, visibly upset at the untimely intrusion into its space.

    Less out of altruism and more on account of trepidation, I shut the door and rush back into the bedroom. The outdoor shower seems better suited for morning.

    Even though it’s a completely new place, sleep comes easily.

    Day 2: Rejuvenation

    Reconnection with my body is on the agenda for the next morning as I guzzle the yummiest berry smoothie bowl I’ve had in a while along with the Glow Beauty beetroot shot at the all-day dining restaurant, The Cortile, located in the courtyard. Already feeling cleaner on the inside, I walk into the resort’s fitness studio for a session of Vinyasa yoga.

    With swathes of gulmohar and jamun trees, the space feels cool and warm at once — luxurious and inviting, like an embrace. The instructor takes me and two other guests through settling breathwork and raises us to a deep stretch. By the time we get to pranayama, I am already steadier and more in sync with my pranic self. With a smile of contentment, I walk out of the room. Through the green leaves and the beautiful magnolias, the sky plays hide and seek. I capture the breathtaking blue as I head over to the Earth Lab, where the resort showcases its efforts to reduce consumption, produce locally, and support communities and the eco-system.

    Photographs by Jai Goswami.

    At lunch, I meet the effusive Frans who is dressed in a similar locally-made, naturally-dyed Dastkar (local artisan collective) cotton shirt as Siddharth. A Namibian native, Frans speaks about his experiences and draws all his points from his philosophy of “emotional hospitality” and the need for empathy. One can’t help but notice how he addresses all staff members with “my dear”.

    Frans offers me palate-cleansing golgappas served with masala pani shots — Siddharth, a Bengali, and I, a Bihari from Bengali-dominated Ranchi, can’t resist bringing phuchkas (a spicier and tangier variant of golgappas) into the conversation. We move to risotto and wine, and Frans sticks to his “green salad” (actually, a gin and tonic with cucumber, but that’s between us!).

    In the evening, we are back at The Cortile, and I am led outwards to the giant, grey-tiled dome of a pizza oven. Chef Sanjay Chaudhary is ready with the ingredients, and with a steady hand, he teaches me how to knead the dough, and when to stretch it.

    Soon out of the oven, my all-cheese, all-veggies pizza is ready to be cut into about 15 mini slices for the entire restaurant to taste.

    Photograph (right) by Jai Goswami.

    Post pizza, I am joined by Siddharth and Shweta for a walk in the garden and to the fort gates. The stone ground beneath us is the same as it has been for centuries and on one of the steps, I spot an ancient inscription that predates Six Senses Fort Barwara. The sky is a lovely concoction of thistle and tangerine as we walk up to the manager’s residence where, to our surprise, we are gatecrashers at a farewell party!

    We are joined by the resort’s head chef, Marius Ackermann, and his wife, Suryani, and the Resort Manager Sameer K. Kapoor.

    At dusk, we head back to The Cortile for dinner, where we find a mehfil (festive gathering) of local Rajasthani singers, Pawan Rana and Ved Prakash Ranak who serenade us with a happy mix of popular and traditional Rajasthani folk music on their dholak (hand drum) and harmonium.

    While munching on a burger that is too big and spaghetti that is easily consumed, we talk about supporting local crafts and discuss our various dreams and ambitions. I learn that Shweta wants to pursue her MBA, and Jai Goswami from F&B is a travel photographer with an awe-worthy Instagram following.

    Day 3: Legends, Lore And Liqueur

    With history on my mind, I am ready to take a heritage tour of Fort Barwara with Assistant Front Office Manager and resident heritage walk guide, Surya Pratap Singh. A man of many talents, and a gifted storyteller, Surya takes me through the various histories and myths attached to the fort when we meet at the old Shikar Burj, the highest terrace at the property that offers a panoramic bird’s-eye view of Chauth Ka Barwara: “‘Global sensibility, local sensitivity’ is a principle at Six Senses. We have three different kinds of wildlife tours to connect you with nature and local fauna. Besides crafts workshops, we have a village biking trail, and the guava-farm biking trail. We have three kinds of picnics and a liqueur tasting session that takes one through the history of liqueurs and brewing in Rajasthan.”

    Mythological origin stories abound about the temple in the village. According to a legend, in 1451, Maharaja Bhim Singh of the Chauhan Dynasty received a divine ordinance from the goddess (devi) in his dream to construct a temple for her. Being a sceptic, the king didn’t immediately respond to the request. Then, sometime during peak summer, he got separated from his troupe and collapsed from fatigue and thirst while out on a hunting trip in the jungle. Miraculously, it began to rain, and on waking up, the king saw the girl from his dreams playing in the forest. He realised that the girl was a divine being and she appeared in her true form, that of Chauth Mata. The king went on to construct the Chauth Ka Barwara temple in her honour. Another legend dating back to 1567, speaks of Rao Surjan Hada, the then king of Ranthambore, who was cured of an incurable disease thanks to Chauth Mata’s blessings. He went on to repair the temple.

    “Can you see over there?” Surya points towards the hill overlooking the Shikar Burj. “Since it’s a monsoon-type forest, the whole hill turns green as soon as the first monsoon arrives and stays green until the drought hits.” He tells me how it’s best to spot tigers during peak summer when they step out to find water. I wonder if “spotting” a tiger as a recreational activity reinstates a focus on anthropocentrism and othering. Walking through the fort, we debate the relevance of separate mardana and zenana mahals (men’s and women’s residences) and take in the fort architecture. He tells me more folk tales — that of gulmohur and banyan trees, the paras patthar (philosopher’s stone), and how Ranthambore can find its etymological origins in the names of two friends of its 14th century king, Rai Hammir, Ranya and Thunya. “You might have read why Alauddin Khilji attacked Ranthambore but let me tell you the folk tale…,” he continues as we walk along.

    He finally drops me off at the Six Senses Spa and Fitness Centre situated in the zenana mahal, where I meet Dr Jitendra Varshney, the Wellness Director and resident Ayurvedic practitioner, for my wellness consultancy. The clinic of Dr J, as he is called, houses a Chauth Mata idol. Usually, guests go through a machine-assisted wellness screening. However, since I am on medication for my autoimmune illness, we instead choose to identify my dominant doshas. It’s reaffirming to think that all the parts of my being, including my doshas, require nothing but balance. As I wait for the spa session, I flip through their menu of treatments. The opening pages speak about the ways Six Senses hopes to inspire a connection with the body in pursuit of joyful living. While the spa and massages are interesting, it’s their biohacking treatments that pique my curiosity — Six Senses offers six unique and all-natural vibration- and sensation-based methods to enhance recovery processes and improve physical and cognitive abilities.

    At 4 p.m., I meet Surya at the rear gate of the fort. It’s the annual Teej festival and historically, on this day, all the villagers arrive at the fort with an idol of goddess Parvati, who is worshipped there and then carried around the village to the lakeside, where men have another special tradition — that of setting clay pots afloat and shooting them (with real rifles!). The villagers are back to their fort after three years of a COVID-19-induced hiatus and it’s a big day for all. An apparent “city madam” (as I am addressed by the children), I am generously invited to the front row to be a part of the puja ceremony. The women click selfies with me and the children wish me “good evening” just as they would greet a teacher.

    During the sundowner, when I voice my concern about tiger-sighting as a recreational activity to the resort manager, the experienced hotelier introduces me to the majesty of the animal. “Inside the forest, no mobile devices work; it’s just you and the tiger. I have seen people left dumbfounded, amazed, scared, and even lose a little bit of physical control. That’s a moment of admiration and exhilaration that you never forget.”

    Pulling my thoughts in a different direction, he talks about how rather than othering, it’s appreciation of the grandeur of nature.

    I meet Surya at the library bar in The Rajawat Room, where he has laid out a casket of spices and glass bottles containing pink, green, yellow and clear liqueurs.

    “Let’s inspect some of the ingredients on your table. There’s chocolate and these munchies to go along with the drink. Chocolates help you cleanse the palette. Coffee beans help you modify the olfactory sense from one to another one,” he begins.

    “The alcohol concentration in these grain-based liqueurs is 42.5 per cent. We have several native wine companies in the country, but we also stand on a long history of brewing local liqueurs. Some are made by tribes, others by monks and pundits. However, the alcohol in Rajasthan is particularly interesting because it was distilled by the royal families.”

    The first liqueur he presents has a paan (betel leaf) flavour. As I sip the herby bittersweetness, he tells me about the various communities around Rajasthan, especially the Kalal community of alcohol distillers.

    “Each Kalal house had 30-40 recipes and so we can easily say that the number of recipes coming out of India was large.” Next comes the rose flavour. Surya tells me that these spirits come from the family of Maharani Mahansar in the Shekhawati region and are named after her.

    A few more stories and chocolates later, it’s time to go back and pack for my early morning flight from Jaipur. The staff has been kind enough to wrap up a hearty breakfast.

    Sleepy but certainly content, carrying all the stories in my heart and my burgundy notebook, I bid au revoir to Six Senses Fort Barwara. I slip the Little Book of Reconnection into my bag, hoping to live more meaningfully with these learnings of transformation that promise a joyful life.



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