TikTok Partners With AXS for Live Shows

The social media site announced that users in the US, UK, Sweden, and Australia will soon be given access to a feature that allows people to discover and score AXS tickets to events, the company announced in a press release.

What the company calls Certified Artists will also be able to use the feature to promote and link directly to tickets for their own AXS live shows, the outlet reported.

“TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans.” Marc Ruxin, Chief Strategy Officer for AXS, said in the press release. “By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours.”

The feature is similar to one offered by TikTok and Ticketmaster — whose parent company, Live Nation, could face an antitrust lawsuit by the DOJ over allegations that the company is stifling competition among other ticket sellers, The Wall Street Journal reported.

The Ticketmaster feature, which launched on TikTok in 2022 and expanded globally in 2023, is another example of the app’s outreach to music artists.

Music executives are keenly aware of how the app can bring artists from obscurity to fame — or make old hits popular once again, as Business Insider’s Dan Whately reported — and are leaning into TikTok as an influential music marketing tool.

TikTok has recently drawn the ire of the music industry as well — the social media app and massive record label United Music Group are locked in a battle on how much artists should be paid to have their music on TikTok.

Meanwhile, TikTok’s fate in the US remains uncertain as lawmakers push for a ban on TikTok should its Chinese parent company ByteDance fail to divest from the app.

TikTok redirected BI to its press statement, as did AEG, the parent company of AXS.

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