up to $200 Off MacBooks, iPads, AirPods, and More

October 8, 2023

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The latest Amazon Prime Day sales event is coming on October 10 and 11 in the form of a “Prime Big Deal Days” sale, and it should bring another round of great Prime Day Apple deals.

The Prime Day event in July saw considerable discounts on MacBooks, Apple Watches, AirPods, and some of the best iPads, among other Apple products. Amazon’s sale hasn’t arrived yet, but there are several Apple deals available right now.

While we’d be tempted to hold off for an extra ten bucks or so off AirPods (that’s a regular theme on Prime Day), there’s an epic $250 off the M1 MacBook Air that we’d advise you to pounce on right now. That’s the lowest-ever price, and there’s a chance it won’t go cheaper for the rest of the year. It’s hovered around this $750 price since summer, though $200 off is the ‘usual’ deal. Check it out below, and check back on Tuesday to see updated Prime Day deals on these Apple devices and other products.

The best Apple deals you can buy today

Apple MacBook Air (2020)

The MacBook Air received a big boost in speed and battery life over Intel models thanks to Apple’s M1 chip, all while keeping the same sleek design. Snag one for $250 off right now.

Apple iPad Air (2022)

The 2022 iPad Air has the same power as the 2021 iPad Pro for a lower price. It offers a sharp screen, Touch ID, and 2nd-gen Apple Pencil support. Buy it now for $100 off at Amazon.

Apple Watch Series 8 (41mm, GPS)

The Apple Watch Series 8 features a temperature sensor, car crash detection, and low-power mode that weren’t available to previous generations of the smartwatch. Now the Series 9 is out, we’re seeing regular discounts on the previous model.

Apple AirPods (2nd Generation)

Apple’s 2nd-generation of AirPods are the company’s least expensive and most basic model that feature a wired charging case. They’re a few years old now, but Apple’s most affordable wireless earbuds still deliver excellent audio quality for the money. Sweetening the pot even further, they’re now just under $100 ($30 off).

Apple AirPods Max

The AirPods Max give up the compact portability of the AirPods Pro to deliver the best of Apple’s audio quality and noise-canceling performance. At full price, the AirPods Max are more expensive than competing over-ear headphones. This $50 discount isn’t the best we’ve seen, but it’s better than you’ll find elsewhere.

Prime Day Apple deals buying advice

When is Amazon Prime Day 2023?

The next Amazon Prime Day sales event in 2023 is set to take place on October 10 and 11. Amazon is calling the two-day event “Prime Big Deal Days.”

Last year, Amazon held a similar mid-October sales event called “Prime Early Access Sale.”

The main Prime Day sales event of 2023, which had the traditional “Amazon Prime Day” designation, took place on July 11 and 12.

Is Prime Day good for Apple deals?

Prime Day sales events often bring solid discounts to Apple products like MacBooks, Apple Watches, AirPods, iPads, and a range of related accessories, but you won’t typically see deals of note on any of the best iPhones.

Do you need a Prime membership to get access to deals?

Yes, Prime Day deals, including those in October’s coming “Prime Big Deal Days” event, are exclusive to people and households with Amazon Prime subscriptions. If you’re interested in trying out the service, you can sign up for an Amazon Prime free trial.

Antonio Villas-Boas

Senior Tech Reporter

Antonio is a senior tech reporter for Insider’s Reviews team, where he helps lead coverage, reviews, and guides of smartphones, tablets, accessories, wearables, smart home products, as well as audio devices from Apple, Google, Samsung, OnePlus, and other major tech companies. Before joining Business Insider, Antonio was a consumer-electronics analyst at PCMag. He graduated from Colgate University in 2009 with a bachelor’s degree in history.
You can contact Antonio with tips and cool tech via email at: avillasboas@businessinsider.com
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Brendan Griffiths

Senior Commerce Director

Brendan is the Senior Commerce Director at Insider Inc, having joined the company in early 2023. He oversees a wide range of our eCommerce content covering deals, popular sales events, How to Watch guides, and VPN articles. He also utilizes his extensive experience in SEO and Google algorithm updates to help improve content and rankings for a wide range of our shoppable buying guides, reviews, versus content, and more.
He has over 16 years of online journalism experience and a UK University degree in Journalism and Film & Media. Initially working as a freelance gaming journalist and eCommerce editor, he later joined Future Publishing in 2016 as their first-ever Deals Writer at TechRadar. Over the next six years, he became the Deals Editor at TechRadar, then Managing Editor of Hardware & eCommerce at GamesRadar before moving over to Future’s mobile tech division to become the eCommerce Content Director for Android Central, iMore, and Windows Central.
Over the years, Brendan has written about a wide range of subjects. Be it covering game previews at GamesCom in Germany, listing the best Amazon Prime Day deals, reviewing gaming controllers, Kindles, and folding smartphones, or even international guides on buying a mattress – he’s still quite annoyed that the UK and US have different sizes and names for them.
More recently, he’s been covering international How to Watch guides on various sporting events like Formula 1, tennis, Champions League, cricket, or the hottest new movies and TV shows.
Outside of work, you’ll find Brendan trying to make a dent in various watchlists across streaming apps or playing games on his Series X or PS5, usually downloading (hoarding) yet more Game Pass games or grumbling about how open-world games should be scrapped for a solid 10-hour experience like the Uncharted series.